Exclusive workshop webinar for Marketing and Procurement leaders on the important topic of Media Transparency.
This webinar is designed for marketing and procurement leaders looking to understand how Transparency affects the commercial relationships with media agencies and how it influences both media and business performance.
Media agencies and vendors are very welcome to join the webinar, as this workshop gives some insights into how agencies may build trust from advertisers by offering more Transparency.
About this webinar:
This is a practical workshop about how to deliver greater transparency and how to build trust between advertiser and media agencies.
The webinar last 60 minutes and consist of:
30 minutes: Introduction to the topic and results of the recent ID Comms 2016 Media Transparency research. A structured approach to delivering greater Media Transparency. We then walk you through our best practice recommendations for brands and share our top tips for working with media agencies.
30 minutes: Q&A, answering any further questions you have about how to deliver greater transparency.
This webinar is the first part of series of ID Comms practical webinars exploring the 7Ts - the 7 media behaviours of successful marketers.
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