Marketing's Missing Metrics
With more channels, more data but fewer answers, why aren't the research and marketing ...
Consistency Is Key In Multi-Market Media Agency Pitches
Agencies who invest in central business development resource are able to improve ...
Should A TV Station Be Able To Approach An Agency's Clients Directly?
Recently, MediaWeek in the UK asked a panel of industry experts "Should Channel5 be ...
Should Marketers Ever Fully Trust Their Media Agencies?
Marketing services appeared to be largely immune from corporate financial scandals in ...
What We Talked About in 2014
Self-improvement, the future of media and programmatic all featured in ID Comms’ press ...
How To Improve Your Pitch In 2015
After another year of hefty account reviews, Tom Denford, Joint Chief Executive of ID ...
Toby Shaw Of Celebrity Cruises: The Inside Story Of A (£5M) Media Pitch
Toby Shaw, Director of Marketing and PR at Celebrity Cruises shares his experience of ...
Breaking Down The Fear Factor For Programmatic
It is time that marketers develop a stronger understanding of the medium that is going to ...
Why Change Is Needed
In the final part of his series on the Re-Invention of Media, Tom Denford takes a look at ...
