A Look To The Future
Accenture has finally unveiled its media buying plans. Tom Denford asks if it’s likely to ...
Taking Charge. Driving Change
Watch global media leaders share how they are gaining advantage from innovating operating ...
Sorrell’s Back
Speed we are often told is the hallmark of our current age. And it seems no one has ...
How To Select And Brief A Media Consultant?
Using an experienced independent media consultant to support for your media management ...
The New WPP Playbook
What would a radical revamp of WPP look like? Tom Denford reimagines the world’s biggest ...
GSK Reviews £1.3bn Global Media
Pharma giant GlaxoSmithKline has reportedly launched a review of its £1.3bn global media ...
Agencies Face A Five-Year Slog
Agencies have lost sight of what advertisers want and it’s likely to take half a decade ...
Sorrell's Legacy and WPP's Future
On this week’s #MediaSnack we report on the big news in London and New York on the fall ...
BMW: The Ultimate Pitch Mistake
On this week's #MediaSnack we look at a big mess created by some bad agency management ...
