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ID Comms Perspective

The latest news from ID Comms together with regular media industry insights and updates.
ID Comms #GetGoodAtMediaJul 02, 20211 min read

Amy Armstrong, CEO, Intiative: ANA Media Transparency Report 5 Years On

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Susy Pyzer-KnappJun 29, 20214 min read

Why A Media Operating Model Is One Of The Smartest Investments For Growth

Operating models may sound arcane but they are increasingly critical to making sure ...
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ID Comms #GetGoodAtMediaJun 24, 20211 min read

Marla Skiko, US & Global Head of Media, Ford Motor Company: ANA Media Transparency Report 5 Years On

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Nadia ShchipitsynaJun 17, 20212 min read

ID Comms Expands With New Global Assurance Director

Victoria Potter joins to boost capabilities and expand client service for growing ...
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Nadia ShchipitsynaJun 17, 20213 min read

Industry Leaders Reflect On Progress At The Fifth Year Anniversary Of ANA’s Watershed Media Transparency Report

ID Comms investigates the lasting impact of 2016’s media transparency initiative Senior ...
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Diego TeranJun 04, 20212 min read

Is Mexico The New Model For Global Media Transparency Regulations?

Over the last few years, the advertising industry has been witnessing how media agencies ...
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Nadia ShchipitsynaJun 04, 20212 min read

Media Pitch: Never Buy An Agency Off The Shelf

Agencies should shape themselves to your requirements... but they can only do that if you ...
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Nadia ShchipitsynaJun 01, 2021< 1 min read

Media For Growth: Where Do I Start?

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Nadia ShchipitsynaMay 21, 2021< 1 min read

NatWest Group Moves £27m Media Account To Initiative

NatWest Group has appointed the Interpublic media agency Initiative to its £27m planning ...
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