Amy Armstrong, CEO, Intiative: ANA Media Transparency Report 5 Years On
Why A Media Operating Model Is One Of The Smartest Investments For Growth
Operating models may sound arcane but they are increasingly critical to making sure ...
Marla Skiko, US & Global Head of Media, Ford Motor Company: ANA Media Transparency Report 5 Years On
ID Comms Expands With New Global Assurance Director
Victoria Potter joins to boost capabilities and expand client service for growing ...
Industry Leaders Reflect On Progress At The Fifth Year Anniversary Of ANA’s Watershed Media Transparency Report
ID Comms investigates the lasting impact of 2016’s media transparency initiative Senior ...
Is Mexico The New Model For Global Media Transparency Regulations?
Over the last few years, the advertising industry has been witnessing how media agencies ...
Media Pitch: Never Buy An Agency Off The Shelf
Agencies should shape themselves to your requirements... but they can only do that if you ...
Media For Growth: Where Do I Start?
NatWest Group Moves £27m Media Account To Initiative
NatWest Group has appointed the Interpublic media agency Initiative to its £27m planning ...