Hershey Sends US Media Duties For Confectionery Brands to Horizon
The appointment concludes a 6-month review led by ID Comms.
Facebook Puts $750 Million Global Media Account Up For Review
Facebook has put its global media account up for review
Too Flat Or Too Tall?
Media directors can be pigeon-holed into one of two types, pancakes and tent poles. Both ...
How Marketers Can Exploit The Past Year's Turbulence To Optimal Advantage
Last year was a roller-coaster ride for most media directors. Massive shifts in consumer ...
Online Privacy & The Death Of Third Party Cookies
Google’s recent announcement was either a shockwave or much of nothing, depending on who ...
"Show me the money, ROBOT!"
How will marketers embrace further automation in media planning? Do they acquire the tech ...
"I Plan Media Better Than Human" Says Robot
RIP the media planner? When the machine can optimize $100 million media plans in a ...
The Race To The Bottom Is Over. So Who Won?
On this week's #MediaSnack LIVE we share findings from recent research which MAYBE is ...
Race To The Bottom On Media Pricing Is Over At Most Advertisers
Support for quality media rises as procurement and marketing agree on the shift away from ...
