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ID Comms Perspective

The latest news from ID Comms together with regular media industry insights and updates.
Nadia ShchipitsynaFeb 08, 20212 min read

Media Agency Contracts That Last

Transparent and fair terms will build the trust required to establish a long-term ...
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Nadia ShchipitsynaFeb 02, 20211 min read

Industry Preview: What Do Brands Really Want?

Industry Preview is a special, limited-run audio series, featuring interviews with key ...
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Nadia ShchipitsynaFeb 02, 2021< 1 min read

The Media Director’s 5-point Checklist For 2021

On this episode of #MediaSnack we discuss the BIG opportunity for ambitious media and ...
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Nadia ShchipitsynaJan 25, 2021< 1 min read

"Tone Deaf"...Why Nobody Is Going To Cannes

On this week's #MediaSnack LIVE we discuss the challenges faced by the marketing and ...
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ID CommsJan 18, 2021< 1 min read

NatWest Reviews UK Media Business

Campaign UK: NatWest Reviews UK Media Business NatWest Group is reviewing its UK media ...
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Nadia ShchipitsynaJan 18, 20211 min read

WPP, Publicis, Omnicom, IPG, Dentsu - Change Is Coming

What does the future hold for media agencies? On this week's #MediaSnack LIVE we look ...
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ID CommsJan 12, 20212 min read

T-Mobile Awards Initiative Its $2 Billion U.S. Media Business

Campaign US: T-Mobile hands its $2 billion U.S. media account to Initiative Spark Foundry ...
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ID CommsJan 11, 20214 min read

Is A New Golden Age Of Media Auditing About To Dawn?

Today’s battle for client audits is a good sign, argues ID Comms Assurance's global chief ...
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Paul StringerDec 21, 20203 min read

Hacking The Matrix Of MarTech

Advertisers need to rethink their approach to technology if they don’t want to be ...
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AdExchanger Best Programmatic Consultant 2021

AdExchanger Best Programmatic Consultant 2021