Pool Auditing – What Is It And Should I Be Doing It?
Understanding the performance of your media investment should be a priority for any Media ...
Join ID Comms and The Hershey Company at the ANA Financial Management Conference 2021
The annual ANA Advertising Financial Management Conference is one of the ANA's most ...
Media In-Housing Is Back
In-housing returns but this time it’s driven by advertisers’ need to take greater control ...
Hershey Sends US Media Duties For Confectionery Brands to Horizon
The appointment concludes a 6-month review led by ID Comms.
Facebook Puts $750 Million Global Media Account Up For Review
Facebook has put its global media account up for review
Too Flat Or Too Tall?
Media directors can be pigeon-holed into one of two types, pancakes and tent poles. Both ...
How Marketers Can Exploit The Past Year's Turbulence To Optimal Advantage
Last year was a roller-coaster ride for most media directors. Massive shifts in consumer ...
Online Privacy & The Death Of Third Party Cookies
Google’s recent announcement was either a shockwave or much of nothing, depending on who ...
"Show me the money, ROBOT!"
How will marketers embrace further automation in media planning? Do they acquire the tech ...
