Cheap is Good, but Good is Better
Brands Deserve Better Media A weekly column from @tomjdenford
All Eyes Are on Marketing Procurement
Brands Deserve Better Media A weekly column from @tomjdenford
3 Priorities for Procurement in 2023
ID Comms In the News: Why the Industry Can't Pause Action on Cookies
Advertisers can’t wait on cookies...
What Drives Advantage in Programmatic?
Programmatic media planning and buying is a different beast to traditional media planning ...
Why Programmatic Media Management Needs a Playbook
Programmatic buying is a fast-evolving ecosystem, with new technology features and ...
Can Programmatic Spend Be Audited?
Scroll down to watch #MediaSnack or click here to access over 200 helpful episodes. ...
An Increasingly Privacy Centric World
The latest GDPR ruling has highlighted the need for advertisers to have a much tighter ...
Simplify Programmatic Complexity: How to Protect Your Investment
There’s no doubt that programmatic has taken the ad industry by storm. According to ...
