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ID Comms Perspective

The latest news from ID Comms together with regular media industry insights and updates.
Nadia ShchipitsynaDec 07, 20213 min read

What Are Fair Payment Terms?

And why do they cause so much anguish?
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Paul StringerNov 19, 20213 min read

Why Brands Can’t Be Silent On The Talent Crisis Facing Agencies

Brands and marketers have a vital role to play in helping agencies through the current ...
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Nadia ShchipitsynaOct 19, 20213 min read

What's Going On With Agency Talent?

Whatever happened to agency land's brightest and best?
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Nadia ShchipitsynaOct 15, 20212 min read

Are Remote Agency Pitches Here To Stay?

The pitches of 2021 are likely to include a strong remote-only element say the ID Comms ...
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ID Comms #GetGoodAtMediaSep 06, 20211 min read

5-Point Renegotiation Preparation Checklist

The term ‘agency contract renegotiation’ is perhaps not one that tends to elicit much ...
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ID Comms #GetGoodAtMediaApr 20, 20211 min read

Hershey Sends US Media Duties For Confectionery Brands to Horizon

The appointment concludes a 6-month review led by ID Comms.
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ID Comms #GetGoodAtMediaApr 01, 20211 min read

Facebook Puts $750 Million Global Media Account Up For Review

Facebook has put its global media account up for review
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Nadia ShchipitsynaMar 26, 20212 min read

Too Flat Or Too Tall?

Media directors can be pigeon-holed into one of two types, pancakes and tent poles. Both ...
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Nadia ShchipitsynaMar 01, 20211 min read

"Show me the money, ROBOT!"

How will marketers embrace further automation in media planning? Do they acquire the tech ...
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