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ID Comms Perspective

The latest news from ID Comms together with regular media industry insights and updates.
Nadia ShchipitsynaOct 15, 20212 min read

Are Remote Agency Pitches Here To Stay?

The pitches of 2021 are likely to include a strong remote-only element say the ID Comms ...
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ID CommsSep 06, 20211 min read

5-Point Renegotiation Preparation Checklist

The term ‘agency contract renegotiation’ is perhaps not one that tends to elicit much ...
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ID CommsApr 20, 20211 min read

Hershey Sends US Media Duties For Confectionery Brands to Horizon

The appointment concludes a 6-month review led by ID Comms.
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ID CommsApr 01, 20211 min read

Facebook Puts $750 Million Global Media Account Up For Review

Facebook has put its global media account up for review
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Nadia ShchipitsynaMar 26, 20212 min read

Too Flat Or Too Tall?

Media directors can be pigeon-holed into one of two types, pancakes and tent poles. Both ...
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Nadia ShchipitsynaMar 01, 20211 min read

"Show me the money, ROBOT!"

How will marketers embrace further automation in media planning? Do they acquire the tech ...
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Nadia ShchipitsynaFeb 23, 2021< 1 min read

"I Plan Media Better Than Human" Says Robot

RIP the media planner? When the machine can optimize $100 million media plans in a ...
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Nadia ShchipitsynaFeb 16, 2021< 1 min read

The Race To The Bottom Is Over. So Who Won?

On this week's #MediaSnack LIVE we share findings from recent research which MAYBE is ...
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ID CommsJan 18, 2021< 1 min read

NatWest Reviews UK Media Business

Campaign UK: NatWest Reviews UK Media Business NatWest Group is reviewing its UK media ...
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