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ID Comms Perspective

The latest news from ID Comms together with regular media industry insights and updates.
ID Comms #GetGoodAtMediaAug 11, 20261 min read

ID Comms In the News: Media Palooza in MediaPost

MediaPost Highlights ID Comms Strategic Advice for Navigating the Upcoming Mediapalooza ...
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ID Comms #GetGoodAtMediaAug 11, 20261 min read

ID Comms In the News: Navigating Mediapalooza

Navigating the Next Mediapalooza: A Shift in Agency Selection The global media landscape ...
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ID Comms #GetGoodAtMediaJun 10, 20266 min read

Agency Pitches: RFIs, RFPs and Pitch Meetings (Pitch Week Day 3)

Why disciplined pitch management matters for advertisers A media agency pitch management ...
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ID Comms #GetGoodAtMediaJun 09, 20263 min read

Agency Pitches: Preparation, Evaluation & Scorecards (Pitch Week Day Two)

Agency Pitches: Preparation, Evaluation and Scorecards An agency pitch is won or lost ...
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ID Comms #GetGoodAtMediaJun 08, 20264 min read

Agency Pitches: Planning, Stakeholders & Communications (Pitch Week Day One)

Why media pitches are won before agencies join A media pitch is largely won or lost ...
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Tom DenfordJan 28, 20262 min read

Is Your Agency Future-Proof? Why 2026 Demands a New Standard of Capability

Is Your Agency Future-Proof? Why 2026 Demands a New Standard of Capability
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Tom DenfordSep 04, 20252 min read

The Media Spend Benchmark: The Single Metric That Changes Everything

The Fog of War in Digital Media If you're a marketing or procurement leader, you know the ...
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Tom DenfordAug 08, 20254 min read

Agency Red Ocean: The Future of Agencies and the Race for Survival by 2030

The agency landscape will change more in the next 5 years than in the last 25. Driven by ...
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Tom DenfordJun 30, 20256 min read

The New Vibe: Cannes 2025 and the Evolving Landscape of Agency & AI

Stepping onto the Croisette for Cannes Lions 2025 was, as always, an experience of ...
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