The Media Merger Matrix: How Advertisers Can Turn Omnicom’s Disruption Into Opportunity
Any market disruption always creates new opportunities for those that can act decisively. ...
The High Cost of Cheap Media: Why Outdated Audits Could Be Holding Brands Back
In a world where media is evolving at breakneck speed, advertisers must rethink how they ...
Why ISBA’s Media Services Framework Deserves More Attention
The launch of ISBA’s 2025 Media Services Framework, a new template for service agreements ...
Winning the Digital Pitch: How to Choose the Right Agency for a Future-Proof Partnership
To Pitch or Not to Pitch: Choosing Between a Media Agency Pitch or Renegotiation
Feeling stuck with your agency? Here’s how to decide what’s next.
Three Media Trends to Watch in 2025
The advertising industry is entering a pivotal year in 2025, where change is not just ...
What the Omnicom-IPG Merger Means for Advertisers
The news of Omnicom and IPG merging to create the world’s largest marketing ...
Media Buying is Changing, So Must Media Auditing
10 Tips For Building a Thriving Advertiser/Agency Partnership
Brands Deserve Better Media A column from @tomjdenford
