This webinar is the first in a series of ID Comms webinars exploring the 7Ts - these are the 7 drivers of media performance which deliver competitive advantage to brands
Who is it for?:
This webinar is designed for marketing and procurement leaders looking to understand how Transparency affects the commercial relationships with media agencies and how it influences both media and business performance.
Media agencies and vendors are very welcome to join the webinar, as it will give some insights into how agencies may build trust from advertisers by offering more Transparency.
About this webinar:
We will review responses to our recent ID Comms 2016 Media Transparency survey of some of the world's leading marketing and procurement professionals.
The webinar will last 60 minutes and consist of:
10 minutes - introduction to the topic and methodology of the research
30 minutes - review of the ID Comms 2016 Media Transparency report (recording available below)
20 minutes - Q&A, answering your questions on the report and other media transparency issues
This webinar is the first in a series of ID Comms webinars exploring the 7Ts - these are the 7 drivers of media performance which deliver competitive advantage to brands.
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