The Good, The Bad And The Ugly Of Real Time Bidding
Attitudes towards real-time bidding and programmatic buying are becoming increasingly ...
Billett: Why Is It Difficult To Get A Bad Media Audit?
Common sense suggests that 50% of all media buying should come at a price cheaper than ...
Required: Constant Vigilance In Media Management
Too many mid-sized advertisers are failing to keep an on-going eye on their agency ...
Billett: "Where The Media Audit Has Gone Wrong"
John Billett shares his thoughts on the flaws of the traditional media audit and how ...
Making Money In The Ad Tech Space
ID Comms' Head of Digital Michael Smith investigates how money flows through the ...
How To Run (And Not Run) Media Agency Pitch 2.0
This week ID Comms was invited to address the World Federation of Advertisers (WFA) at a ...
Does Cost Obsession Stifle Creativity? CMOs Speak.
Here's a video from WFA from the Global Marketer Week which ID Comms attended in Belgium ...
Analysis: A Merger Of Publicis Omnicom Groupe Media Billings
Publicis Groupe and Omnicom Group have now formally announced plans for a $30bn ...
John Billett Joins ID Comms
Media entrepreneur John Billett buys stake in fast expanding media consulting firm ID ...
