Required: Constant Vigilance In Media Management
Too many mid-sized advertisers are failing to keep an on-going eye on their agency ...
Billett: "Where The Media Audit Has Gone Wrong"
John Billett shares his thoughts on the flaws of the traditional media audit and how ...
Making Money In The Ad Tech Space
ID Comms' Head of Digital Michael Smith investigates how money flows through the ...
How To Run (And Not Run) Media Agency Pitch 2.0
This week ID Comms was invited to address the World Federation of Advertisers (WFA) at a ...
Does Cost Obsession Stifle Creativity? CMOs Speak.
Here's a video from WFA from the Global Marketer Week which ID Comms attended in Belgium ...
Analysis: A Merger Of Publicis Omnicom Groupe Media Billings
Publicis Groupe and Omnicom Group have now formally announced plans for a $30bn ...
John Billett Joins ID Comms
Media entrepreneur John Billett buys stake in fast expanding media consulting firm ID ...
Procurecon Marketing London: An Observer's View
On June 10-11 in London, ProcureCon held their first session in Europe dedicated to the ...
The End Of Agency/Vendor Conflict
Agencies and employees may be forced to declare commercial interests in media vendor ...
