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ID Comms Perspective

The latest news from ID Comms together with regular media industry insights and updates.
Nadia ShchipitsynaFeb 02, 2021< 1 min read

The Media Director’s 5-point Checklist For 2021

On this episode of #MediaSnack we discuss the BIG opportunity for ambitious media and ...
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Nadia ShchipitsynaJan 25, 2021< 1 min read

"Tone Deaf"...Why Nobody Is Going To Cannes

On this week's #MediaSnack LIVE we discuss the challenges faced by the marketing and ...
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ID Comms #GetGoodAtMediaJan 18, 2021< 1 min read

NatWest Reviews UK Media Business

Campaign UK: NatWest Reviews UK Media Business NatWest Group is reviewing its UK media ...
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Nadia ShchipitsynaJan 18, 20211 min read

WPP, Publicis, Omnicom, IPG, Dentsu - Change Is Coming

What does the future hold for media agencies? On this week's #MediaSnack LIVE we look ...
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ID Comms #GetGoodAtMediaJan 12, 20212 min read

T-Mobile Awards Initiative Its $2 Billion U.S. Media Business

Campaign US: T-Mobile hands its $2 billion U.S. media account to Initiative Spark Foundry ...
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ID Comms #GetGoodAtMediaJan 11, 20214 min read

Is A New Golden Age Of Media Auditing About To Dawn?

Today’s battle for client audits is a good sign, argues ID Comms Assurance's global chief ...
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Paul StringerDec 21, 20203 min read

Hacking The Matrix Of MarTech

Advertisers need to rethink their approach to technology if they don’t want to be ...
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Mark AndrewsDec 09, 20201 min read

Ad Fraud, A Thorn In The Side Of Digital Advertising.

Firstly, let's get something straight. All advertisers are unfortunately affected by ad ...
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David IndoDec 01, 20204 min read

The good client in 2021

What does being a good client mean today? David Indo, CEO, Advisory of ID Comms, explains ...
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