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ID Comms Perspective

The latest news from ID Comms together with regular media industry insights and updates.
Mark AndrewsDec 09, 20201 min read

Ad Fraud, A Thorn In The Side Of Digital Advertising.

Firstly, let's get something straight. All advertisers are unfortunately affected by ad ...
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David IndoDec 01, 20204 min read

The good client in 2021

What does being a good client mean today? David Indo, CEO, Advisory of ID Comms, explains ...
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Nadia ShchipitsynaNov 19, 20203 min read

ISBA and ID Comms Launch New Guide to Media Agency Management

The representation and advocacy body for UK advertisers worked with media consultancy ID ...
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Nadia ShchipitsynaNov 12, 20203 min read

Media Technology Now Being Used Effectively by a Quarter of Brands, ID Comms Research

Just 14% of advertisers claim to understand how each technology solution in their stack ...
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ID CommsNov 03, 20201 min read

Hershey Launches US Media Agency Review

ID Comms is advising Hershey on the review process, with a decision expected sometime in ...
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ID CommsOct 12, 20202 min read

The Pandemic Has Pushed Old-Fashioned Media Auditing To The Limit

Changes to consumer media behaviour during the coronavirus crisis have pushed ...
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ID CommsOct 06, 20203 min read

The Next Generation Audit

The way we measure the performance of ad campaigns has to change if it is to become more ...
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Nadia ShchipitsynaOct 01, 20203 min read

ID Comms Acquires Media Audit Specialist PJL Media to Boost Global Assurance Service

AdAge: ID Comms acquires media auditing firm founded by former Ebiquity North America CEO ...
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Tom DenfordSep 29, 20201 min read

ID Comms sponsors ANA's Advertising Financial Management conference

ID Comms Assurance is proud to sponsor the Association of National Advertisers' annual ...
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AdExchanger Best Programmatic Consultant 2021

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