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ID Comms Perspective

The latest news from ID Comms together with regular media industry insights and updates.
Nadia ShchipitsynaFeb 23, 2021< 1 min read

"I Plan Media Better Than Human" Says Robot

RIP the media planner? When the machine can optimize $100 million media plans in a ...
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Nadia ShchipitsynaFeb 16, 2021< 1 min read

The Race To The Bottom Is Over. So Who Won?

On this week's #MediaSnack LIVE we share findings from recent research which MAYBE is ...
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Paul StringerFeb 10, 20215 min read

Race To The Bottom On Media Pricing Is Over At Most Advertisers

Support for quality media rises as procurement and marketing agree on the shift away from ...
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Nadia ShchipitsynaFeb 08, 20212 min read

Media Agency Contracts That Last

Transparent and fair terms will build the trust required to establish a long-term ...
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Nadia ShchipitsynaFeb 02, 20211 min read

Industry Preview: What Do Brands Really Want?

Industry Preview is a special, limited-run audio series, featuring interviews with key ...
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Nadia ShchipitsynaFeb 02, 2021< 1 min read

The Media Director’s 5-point Checklist For 2021

On this episode of #MediaSnack we discuss the BIG opportunity for ambitious media and ...
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Nadia ShchipitsynaJan 25, 2021< 1 min read

"Tone Deaf"...Why Nobody Is Going To Cannes

On this week's #MediaSnack LIVE we discuss the challenges faced by the marketing and ...
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ID Comms #GetGoodAtMediaJan 18, 2021< 1 min read

NatWest Reviews UK Media Business

Campaign UK: NatWest Reviews UK Media Business NatWest Group is reviewing its UK media ...
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Nadia ShchipitsynaJan 18, 20211 min read

WPP, Publicis, Omnicom, IPG, Dentsu - Change Is Coming

What does the future hold for media agencies? On this week's #MediaSnack LIVE we look ...
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