Every $ Accountable: The Dos and Don’ts of Programmatic KPI Setting
According to eMarketer, US programmatic display ad spend will increase 16% in 2022, and ...
Can Programmatic Spend Be Audited?
Scroll down to watch #MediaSnack or click here to access over 200 helpful episodes. ...
Hands On Pitches
Programmatic changes everything about media, including the way agencies pitch. Mark ...
An Increasingly Privacy Centric World
The latest GDPR ruling has highlighted the need for advertisers to have a much tighter ...
Simplify Programmatic Complexity: How to Protect Your Investment
There’s no doubt that programmatic has taken the ad industry by storm. According to ...
What Makes an Amazing Agency Pitch Brief?
There is one word that separates the very worst pitch briefs from the very best – effort. ...
What Happened to Pool Auditing?
Scroll down to watch #MediaSnack or click here to access over 200 helpful episodes. The ...
What Makes the Best Agencies Compete for Your Pitch?
We are in peak pitch season and a host of big-name advertisers will want to find a new ...
What Makes a Winning Client/Agency Relationship?
The best results come from the best relationships. So what makes a winning client/agency ...
