Tom Denford

Tom Denford is one of the world’s most trusted advisors to senior marketing and procurement leaders on navigating media and digital transformation. With 20 years’ experience in the marketing industry, which covers senior global roles in creative and media agencies, Tom co-founded ID Comms in 2009, with ambition for the company to be the world experts in maximising media value and performance.

Blog Post by Tom Denford

Tom DenfordMay 21, 20182 min read

The New WPP Playbook

What would a radical revamp of WPP look like? Tom Denford reimagines the world’s biggest ...

Tom DenfordMay 07, 20183 min read

Agencies Face A Five-Year Slog

Agencies have lost sight of what advertisers want and it’s likely to take half a decade ...

Tom DenfordMar 12, 20183 min read

How To Write An Action Plan For Media in 2018

As more advertisers announce they are "taking back control" of media decision making, we ...

Tom DenfordMar 12, 20182 min read

Advertisers Need To Get Hands-On With Media

Advertisers are having to rethink the way they invest in paid media and take greater ...

Tom DenfordDec 18, 20173 min read

The Evolution Of Media Transparency Issues

While "transparency" remains an industry buzzword, there has been an evolution in both ...

Tom DenfordOct 27, 20174 min read

Can Amazon Deliver An Ad Business?

Amazon, the company that started out selling books and is now an entire mall, could soon ...

Tom DenfordSep 20, 20171 min read

Facebook v The Census - Who Got It Wrong?

On this episode of #MediaSnack we look at the strange continuing case of Facebook's ...

Tom DenfordSep 13, 2017< 1 min read

Tech Companies Are So Bad At Pitching. Why?

In this episode of #MediaSnack we vent a little about the consistently underwhelming ...

Tom DenfordSep 11, 20171 min read

WPP Q2 Results Are The New Normal.

On this episode of #MediaSnack we look at the Q2 results published by the marketing ...

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