Tom Denford
Why Do CMOs Never Last?
In this episode of #MediaSnack we just think about Chief Marketing Officer, typically the ...
Consulting Firms Are Already Putting Media Agencies On A Diet
Media agencies are right to worry about consulting firms eating their lunch and they are ...
The 7 'T's Of Change Shaking Up Media
It’s been 12-months since the US Association of National Advertisers produced its ...
Advertisers And Agencies Battling Over Fair Terms Of Trade
Media agencies argue that current terms of trade, including fees and payment terms, are ...
Why Merge Agencies Maxus And MEC?
On this episode of #MediaSnack we start with news that GroupM, the world’s largest media ...
Lonely Battle To Improve The Media Ecosystem
P&G is not the only big advertiser in the world. There are plenty of others with ...
The ‘Rush’ Of Advertising Finance
A look ahead to the ANA’s annual gathering of marketing procurement leaders at the ...
P&G’s Media Man And His Action Plan
P&G has hired Gerry D’Angelo to oversee a media revolution at the world’s largest ...
The Next Step For Programmatic
Despite all the noise and negativity around programmatic, the narrative is slowly ...