Tom Denford
Advertisers And Agencies Battling Over Fair Terms Of Trade
Media agencies argue that current terms of trade, including fees and payment terms, are ...
Why Merge Agencies Maxus And MEC?
On this episode of #MediaSnack we start with news that GroupM, the world’s largest media ...
Lonely Battle To Improve The Media Ecosystem
P&G is not the only big advertiser in the world. There are plenty of others with ...
The ‘Rush’ Of Advertising Finance
A look ahead to the ANA’s annual gathering of marketing procurement leaders at the ...
P&G’s Media Man And His Action Plan
P&G has hired Gerry D’Angelo to oversee a media revolution at the world’s largest ...
The Next Step For Programmatic
Despite all the noise and negativity around programmatic, the narrative is slowly ...
We Don't Need Brand Safety, We Need Brand Care
Right now, many marketers may be asking themselves – and their agencies – why their brand ...
How To Be As Smart As P&G
Not everyone has billions of ad dollars with which to drive change across the digital ...
Marc Pritchard’s Call To Action On Media Transparency
The winds of change were blowing hot in Orlando as the world’s most influential marketer ...