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ID Comms Perspective

The latest news from ID Comms together with regular media industry insights and updates.
ID Comms #GetGoodAtMediaJun 08, 20264 min read

Agency Pitches: Planning, Stakeholders & Communications (Pitch Week Day One)

Why media pitches are won before agencies join A media pitch is largely won or lost ...
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ID Comms #GetGoodAtMediaJun 07, 20261 min read

ID Comms in the News: Pitch Week

ID Comms Opens Up the Pitch Playbook
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Tom DenfordJun 05, 202617 min read

ANA Media Transparency: 10 Years On, What Now?

ANA Media Transparency: 10 Years On, What Now? CMOs, Procurement Directors, and Global ...
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Tom DenfordMay 29, 202627 min read

Ranking: The 10 Reasons Pitches Go Wrong

The ID Comms Tier List: Agency Pitch Best Practices
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Tom DenfordMay 22, 202641 min read

10 Things Every Pitch Gets Wrong! | New ANA & 4A Pitch Principles

10 Things Every Pitch Gets Wrong! | Review of the new ANA & 4A's Agency Pitch ...
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ID Comms #GetGoodAtMediaMay 20, 20262 min read

Agency Brief: The fallout from Publicis’s $2.2bn LiveRamp deal (In The News)

Publicis Acquires LiveRamp in a $2.2 Billion Deal to Fuel AI Transformation Publicis ...
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Tom DenfordMay 15, 202629 min read

Outcome-Based Pricing vs Value: What CMOs Must Protect

Why Outcome-Based Pricing Might Be Bad For Your Brand
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Tom DenfordMay 08, 202640 min read

3 Priorities for Marketing Procurement: The ANA AFM Post-Game Analysis

Outcome-Based Pricing & Principal Media at ANA AFM
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Tom DenfordApr 24, 202639 min read

The 3 Big Themes for Marketing Procurement in 2026 | #MediaSnack LIVE

Principal Media, AFM & AI: What Marketing Procurement Must Know Now
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