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ID Comms Perspective

The latest news from ID Comms together with regular media industry insights and updates.
Tom DenfordMar 20, 202635 min read

Publicis vs The Trade Desk: What CMOs Must Do Now

Publicis vs The Trade Desk: What CMOs Must Do Now
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Tom DenfordMar 13, 202640 min read

Stagwell, Omnicom and a World on Edge: What CMOs Must Do Now

Stagwell, Omnicom and a World on Edge: What CMOs Must Do Now CMOs face agency upheaval ...
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Tom DenfordMar 06, 20268 min read

Red Ocean Agencies & WPP Open: A CMO Survival Playbook

WPP Open and red ocean agencies are reshaping media. Here is how CMOs and procurement ...
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Tom DenfordMar 01, 20267 min read

3 Things Marketers Must Do After the WPP Disclosures

Media agencies are restructuring at speed, but the commercial logic behind those moves is ...
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ID Comms #GetGoodAtMediaJun 03, 20222 min read

Are Agency Pitches Broken?

Does a new initiative to make pitches a more positive experience mark a turning point in ...
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ID Comms #GetGoodAtMediaMay 25, 20222 min read

How Do You Evaluate Agencies During A Pitch?

A pitch is ultimately a decision-making process. It’s about finding the right agency for ...
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ID Comms #GetGoodAtMediaMay 18, 20222 min read

How Will You Excite Agencies with Your Pitch?

Scroll down to watch #MediaSnack or click here to access over 200 helpful episodes. When ...
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ID Comms #GetGoodAtMediaMay 13, 20223 min read

How Should You Manage Incumbent Agencies in a Pitch?

Scroll down to watch #MediaSnack or click here to access over 200 helpful episodes. ...
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ID Comms #GetGoodAtMediaMar 30, 20222 min read

The 4 Most Important Questions in Any Pitch

Scroll down to watch #MediaSnack or click here to access over 200 helpful episodes. If ...
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