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ID Comms Perspective

The latest news from ID Comms together with regular media industry insights and updates.
Nadia ShchipitsynaOct 06, 20172 min read

Ad Fraud - What To Do About It.

On this episode of #MediaSnack we stare into the gigantic dark abyss that is ad fraud.
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Nadia ShchipitsynaOct 03, 20172 min read

Amazon Will Break The Duopoly. At All Costs.

This week we look at the giant opportunity ahead of Amazon to bust open the much-feared ...
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Nadia ShchipitsynaJul 28, 20171 min read

What Are Members Of ANA Doing?

In this episode of #MediaSnack Tom and David talk about changes that took place on the ...
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Tom DenfordJun 14, 20175 min read

Advertisers And Agencies Battling Over Fair Terms Of Trade

Media agencies argue that current terms of trade, including fees and payment terms, are ...
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Nadia ShchipitsynaJun 09, 20173 min read

One Year Later: The ANA Media Report

On this week’s #MediaSnack we mark the one-year anniversary of the landmark Media ...
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Nadia ShchipitsynaMay 30, 20173 min read

The Decline Of Agency Incentives

On this week's #MediaSnack we continue our countdown to the one year anniversary of the ...
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Tom DenfordApr 14, 20171 min read

The Next Step For Programmatic

Despite all the noise and negativity around programmatic, the narrative is slowly ...
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Guest AuthorApr 05, 20173 min read

The Truth About TAG

P&G’s Marc Pritchard recommends that advertisers demand all media vendors to be TAG ...
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Nadia ShchipitsynaMar 24, 20171 min read

When AdLand Left YouTube

On this episode of #MediaSnack (not that anyone in adland will see it having decided to ...
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AdExchanger Best Programmatic Consultant 2021

AdExchanger Best Programmatic Consultant 2021