5-Point Renegotiation Preparation Checklist
The term ‘agency contract renegotiation’ is perhaps not one that tends to elicit much ...
Bob Liodice, CEO, ANA: ANA Media Transparency Report Anniversary
Lou Paskalis, SVP, Bank of America: ANA Media Transparency Report 5 years on
Why A Media Operating Model Is One Of The Smartest Investments For Growth
Operating models may sound arcane but they are increasingly critical to making sure ...
Industry Leaders Reflect On Progress At The Fifth Year Anniversary Of ANA’s Watershed Media Transparency Report
ID Comms investigates the lasting impact of 2016’s media transparency initiative Senior ...
Media For Growth: Where Do I Start?
Pool Auditing – What Is It And Should I Be Doing It?
Understanding the performance of your media investment should be a priority for any Media ...
Media In-Housing Is Back
In-housing returns but this time it’s driven by advertisers’ need to take greater control ...
"Show me the money, ROBOT!"
How will marketers embrace further automation in media planning? Do they acquire the tech ...
