Cheap is Good, but Good is Better
Brands Deserve Better Media A weekly column from @tomjdenford
All Eyes Are on Marketing Procurement
Brands Deserve Better Media A weekly column from @tomjdenford
3 Priorities for Procurement in 2023
ID Comms In the News: Why the Industry Can't Pause Action on Cookies
Advertisers can’t wait on cookies...
What Drives Advantage in Programmatic?
Programmatic media planning and buying is a different beast to traditional media planning ...
Why Programmatic Media Management Needs a Playbook
Programmatic buying is a fast-evolving ecosystem, with new technology features and ...
Can Programmatic Spend Be Audited?
Scroll down to watch #MediaSnack or click here to access over 200 helpful episodes. ...
Hands On Pitches
Programmatic changes everything about media, including the way agencies pitch. Mark ...
An Increasingly Privacy Centric World
The latest GDPR ruling has highlighted the need for advertisers to have a much tighter ...
