Why Are Media Investments Becoming Less Effective?
Brands Deserve Better Media A weekly column from @tomjdenford
Cheap is Good, but Good is Better
Brands Deserve Better Media A weekly column from @tomjdenford
All Eyes Are on Marketing Procurement
Brands Deserve Better Media A weekly column from @tomjdenford
3 Priorities for Procurement in 2023
ID Comms In the News: Why the Industry Can't Pause Action on Cookies
Advertisers can’t wait on cookies...
What Drives Advantage in Programmatic?
Programmatic media planning and buying is a different beast to traditional media planning ...
Why Programmatic Media Management Needs a Playbook
Programmatic buying is a fast-evolving ecosystem, with new technology features and ...
Can Programmatic Spend Be Audited?
Scroll down to watch #MediaSnack or click here to access over 200 helpful episodes. ...
Hands On Pitches
Programmatic changes everything about media, including the way agencies pitch. Mark ...
