Change Is The Media Word For 2017
On this week’s #MediaSnack, the first of 2017, Tom and David get excited about CHANGE, ...
#MediaSnack Ep. 55: We Need To Talk About Programmatic
This episode of #MediaSnack is all about data strategies, viewability, ad fraud and key ...
Why It's Time To Fall In Love With Your TV Buyer
TV buyers are no longer glamorous but the job they do remains critically important for ...
Advertisers And Agencies Agree On Need for CMOs
Marketers from some of the world's leading brands discussed contrasting views on the need ...
#MediaSnack Ep.51 Bluster Wars? : Trump vs Gotlieb
On this episode of #MediaSnack we start with a consideration of the impact of Donald ...
#MediaSnack Ep. 50: Where Is Agency Leadership?
On this episode of #MediaSnack Tom and David mark the 50th episode by taking a look at ...
#MediaSnack Ep. 49: Why You Cannot Ignore The ANA
On this episode of #MediaSnack Tom and David look at some new research suggesting that ...
#MediaSnack Ep. 47: Rise Of The Media Robots
On this week’s #MediaSnack David is joined by ID Comms Clients Services Director Carly ...
It's Time For A Changing Of The Guard At Media Agencies
A new generation of media agency leaders will have to fight to retain status as the ...