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ID Comms Perspective

The latest news from ID Comms together with regular media industry insights and updates.
Nadia ShchipitsynaJan 06, 2017< 1 min read

Change Is The Media Word For 2017

On this week’s #MediaSnack, the first of 2017, Tom and David get excited about CHANGE, ...
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Nadia ShchipitsynaDec 15, 20161 min read

#MediaSnack Ep. 55: We Need To Talk About Programmatic

This episode of #MediaSnack is all about data strategies, viewability, ad fraud and key ...
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Tom DenfordDec 12, 20164 min read

Why It's Time To Fall In Love With Your TV Buyer

TV buyers are no longer glamorous but the job they do remains critically important for ...
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Tom DenfordNov 14, 20163 min read

Advertisers And Agencies Agree On Need for CMOs

Marketers from some of the world's leading brands discussed contrasting views on the need ...
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Nadia ShchipitsynaNov 11, 20162 min read

#MediaSnack Ep.51 Bluster Wars? : Trump vs Gotlieb

On this episode of #MediaSnack we start with a consideration of the impact of Donald ...
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Nadia ShchipitsynaNov 04, 20161 min read

#MediaSnack Ep. 50: Where Is Agency Leadership?

On this episode of #MediaSnack Tom and David mark the 50th episode by taking a look at ...
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Nadia ShchipitsynaOct 28, 20162 min read

#MediaSnack Ep. 49: Why You Cannot Ignore The ANA

On this episode of #MediaSnack Tom and David look at some new research suggesting that ...
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Nadia ShchipitsynaOct 14, 2016< 1 min read

#MediaSnack Ep. 47: Rise Of The Media Robots

On this week’s #MediaSnack David is joined by ID Comms Clients Services Director Carly ...
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Tom DenfordOct 10, 20163 min read

It's Time For A Changing Of The Guard At Media Agencies

A new generation of media agency leaders will have to fight to retain status as the ...
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