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ID Comms Perspective

The latest news from ID Comms together with regular media industry insights and updates.
Tom DenfordMay 15, 20133 min read

ID Comms - 2013 Summer Intern Programme

We’re looking for the final 5 interns for this summer’s intake.
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Tom DenfordApr 19, 20133 min read

The End Of Marketing Procurement: SRM

Repeat after me...
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Tom DenfordApr 05, 20132 min read

If You're Thinking About A Media Pitch...

This is the start of agency pitch season proper; initial reports from ID Comms HQ and ...
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Matt GillMar 27, 20136 min read

Marketing: A Race To The Top

This post by Seth Godin is an excellent articulation of the work we try to do; to focus ...
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Tom DenfordMar 20, 20133 min read

Digital Trading: An Independent View

Yesterday I read two excellent articles that are worth bringing to your attention, ...
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Tom DenfordMar 15, 20136 min read

Good News. Planners Will Save Agencies From Oblivion.

The value adding opportunity of a media agency will be primarily in its planning product.
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Tom DenfordMar 11, 20137 min read

WFA Global Marketer Week 2013

Last week, ID Comms was in Brussles for Global Marketer Week - the annual conference for ...
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Tom DenfordFeb 18, 20133 min read

The Media Buying Business Is Due It's Own 'Horse-Meat' Scandal

Unreasonable pressure to reduce costs in the food business has lead to horse meat finding ...
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Tom DenfordFeb 14, 20132 min read

Media Agencies All Sound The Same. Why?

Media agency networks are seriously huge companies: vast networks of people and offices ...
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