Pitches: Where Agencies Get It Right And Where They Get It Wrong
Agencies are working hard but are still making some silly mistakes in the heat of battle ...
Media Tradings' Own Libor Scandal Is Coming
There are uncanny parallels between the Libor scandal and the way media is traded today. ...
Dear Customer, Come On A Magical Mystery Privacy Tour
Roll up (AND) THAT’S AN INVITATION, roll up for the mystery tour.
ID Comms At #ANFO Awards, Oslo
On 20th November, ID Comms was asked to speak at Norway's main agency awards ceremony in ...
Behind The Scenes Of The World's Most Complex Media Pitch
Good Pitch week 2014: To an assembled audience of marketers and agency leaders at the ...
The Good, The Bad And The Ugly Of Real Time Bidding
Attitudes towards real-time bidding and programmatic buying are becoming increasingly ...
Billett: Why Is It Difficult To Get A Bad Media Audit?
Common sense suggests that 50% of all media buying should come at a price cheaper than ...
Required: Constant Vigilance In Media Management
Too many mid-sized advertisers are failing to keep an on-going eye on their agency ...
Billett: "Where The Media Audit Has Gone Wrong"
John Billett shares his thoughts on the flaws of the traditional media audit and how ...
