Data Transparency Spearheads Global Media Rethink
In a recent interview with CMO.com ID Comms Chief Strategy Officer talks data ...
Bad Media Pitches Show Brands Pursuing Performance
This summer's big media pitches have seen a change in approach from many brands with ...
Season Of The Pitch: You Can't Win Everything So Don't Try To
We are in the middle of the biggest media agency pitch season in recent memory. Halfway ...
The Six (And Only Six) Reasons To Call A Media Pitch In 2015
2015 could be remembered as the summer of mega pitches. In May, P&G announced a ...
Advertiser Beware: You Need A Contract With Your Media Shop And Separately One With Its Holding Company
Hidden payments seem to be everywhere these days. In fact, it’s hard to move without ...
How To Run (And Not Run) Media Agency Review
ID Comms was invited to address the World Federation of Advertisers (WFA) at a meeting of ...
2015 ANA Advertising Financial Management Conference - A Consultant's View
In the context of continued rumblings in U.S. over media rebates and advertiser demands ...
U.S Rebates: Stock Price Trumps Advertisers
The media rebate scandal has been brewing in the U.S. for a long time but only now is it ...
Clients May Be Shooting Themselves In The Foot With Demands For Extended Payment Terms
Right now that clause concerns payment terms. More and more clients are demanding that ...
