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ID Comms Perspective

The latest news from ID Comms together with regular media industry insights and updates.
Nadia ShchipitsynaAug 03, 201615 min read

#MediaSnack - July 2016

Each week we will give you a tasty, bite size tour of some of the most interesting ...
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Tom DenfordJul 28, 20162 min read

Advertisers Dropped The Ball On Media

A year ago, the US was still in denial. Many advertisers did not believe that media ...
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Tom DenfordJul 18, 20168 min read

ANA Media Transparency Guidelines

The Association of National Advertisers (ANA - the US marketing trade body) recently ...
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Nadia ShchipitsynaJun 29, 20167 min read

#MediaSnack - June 2016

Each week we will give you a tasty, bite size tour of some of the most interesting ...
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David IndoJun 24, 2016< 1 min read

Global Media Talent Report

The ID Comms 2016 Global Media Talent Survey is the second in a series of seven ID Comms ...
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Tom DenfordJun 23, 20162 min read

It's Time To Rip Up The Media Agency Model

The media agency business model is under scrutiny like never before. The Association of ...
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Tom DenfordJun 16, 20161 min read

"Post-K2" A Manifesto For Media Change

ID Comms identifies six steps for brands to take control of media ID Comms has responded ...
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Tom DenfordJun 08, 20165 min read

ID Comms Perspective: The ANA's US Rebate Report Is #rebategate

What happened?: On Tuesday 7th June, the marketing trade body in the US, the Association ...
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Nadia ShchipitsynaMay 31, 20164 min read

#MediaSnack - May 2016

Each week we will give you a tasty, bite size tour of some of the most interesting ...
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