T-Mobile Awards Initiative Its $2 Billion U.S. Media Business
Campaign US: T-Mobile hands its $2 billion U.S. media account to Initiative Spark Foundry ...
Is A New Golden Age Of Media Auditing About To Dawn?
Today’s battle for client audits is a good sign, argues ID Comms Assurance's global chief ...
Hacking The Matrix Of MarTech
Advertisers need to rethink their approach to technology if they don’t want to be ...
Ad Fraud, A Thorn In The Side Of Digital Advertising.
Firstly, let's get something straight. All advertisers are unfortunately affected by ad ...
The good client in 2021
What does being a good client mean today? David Indo, CEO, Advisory of ID Comms, explains ...
ISBA and ID Comms Launch New Guide to Media Agency Management
The representation and advocacy body for UK advertisers worked with media consultancy ID ...
Media Technology Now Being Used Effectively by a Quarter of Brands, ID Comms Research
Just 14% of advertisers claim to understand how each technology solution in their stack ...
Hershey Launches US Media Agency Review
ID Comms is advising Hershey on the review process, with a decision expected sometime in ...
The Pandemic Has Pushed Old-Fashioned Media Auditing To The Limit
Changes to consumer media behaviour during the coronavirus crisis have pushed ...
