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ID Comms Perspective

The latest news from ID Comms together with regular media industry insights and updates.
Tom DenfordFeb 09, 20233 min read

5 Paths to 'Better Media' - For the Brands We Serve

Brands Deserve Better Media A weekly column from @tomjdenford
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ID Comms #GetGoodAtMediaFeb 06, 2023< 1 min read

ID Comms In the News: On Truth Social Ads

On Trump’s Social Network: Ads for Miracle Cures, Scams and Fake Merchandise
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Tom DenfordFeb 02, 20233 min read

"Hope and fear cannot occupy the same space. Invite one to stay."

Brands Deserve Better Media A weekly column from @tomjdenford
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Tom DenfordJan 26, 20232 min read

For Collective Action, First Collective Understanding

Brands Deserve Better Media A weekly column from @tomjdenford
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Tom DenfordJan 24, 20232 min read

Reminder: We Are All in Service of Brands

Brands Deserve Better Media A weekly column from @tomjdenford
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ID Comms #GetGoodAtMediaDec 01, 2022< 1 min read

ID Comms In the News: Why the Industry Can't Pause Action on Cookies

Advertisers can’t wait on cookies...
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ID Comms #GetGoodAtMediaNov 02, 20221 min read

ID Comms Third Annual #JOMO

For the third year running, our team is celebrating #JOMO (The Joy of Missing Out) to ...
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Matt GillJul 19, 2022< 1 min read

ID Comms in the News: 2022 Global Media Training Report

ID Comms has highlighted the power of a Chief Media Officer to bring greater ...
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ID Comms #GetGoodAtMediaJun 03, 20222 min read

Are Agency Pitches Broken?

Does a new initiative to make pitches a more positive experience mark a turning point in ...
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