4 tactics marketers are using to police media agency spend (In The News)
Summary of Ad Age’s coverage on media transparency and WPP Media transparency is back in ...
Which agency holdco will end 2026 in the best shape? (In The News)
What Digiday reports on WPP, Publicis and Omnicom in 2026 In Digiday’s March 2, 2026 ...
Red Ocean Agencies & WPP Open: A CMO Survival Playbook
WPP Open and red ocean agencies are reshaping media. Here is how CMOs and procurement ...
3 Things Marketers Must Do After the WPP Disclosures
Media agencies are restructuring at speed, but the commercial logic behind those moves is ...
Beyond the Black Box: Why the Information Asymmetry of 2023 is Today’s Confidence Crisis
In late 2023, I wrote a post about a concept that was haunting the programmatic supply ...
Beyond the Audit: Why Media Governance is the Transparency Priority for 2026
In the early 2020s, the conversation around media transparency was dominated by ...
Is Your Agency Future-Proof? Why 2026 Demands a New Standard of Capability
Is Your Agency Future-Proof? Why 2026 Demands a New Standard of Capability
A Confidence Gap: Why Media Leaders Are Guessing in a Data-Rich World
We are currently living through a paradox in the advertising industry. Marketing and ...
The Media Spend Benchmark: The Single Metric That Changes Everything
The Fog of War in Digital Media If you're a marketing or procurement leader, you know the ...
