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ID Comms Perspective

The latest news from ID Comms together with regular media industry insights and updates.
ID Comms #GetGoodAtMediaJul 31, 202639 min read

Media Palooza 2027: How Smart CMOs Will Win the Next Pitch Wave

Media Palooza 2027: How Smart CMOs Will Win the Next Pitch Wave
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ID Comms #GetGoodAtMediaJul 31, 20266 min read

Media Buying Briefing: Why Omnicom merged Mediahub and Hearts & Science (In The News)

In brief: what Omnicom’s Mediahub and Hearts & Science merger means The Omnicom ...
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ID Comms #GetGoodAtMediaJul 24, 202639 min read

Trust but Verify: Modern Media Agency Governance

Trust but Verify: How smart advertisers govern modern media
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ID Comms #GetGoodAtMediaJul 17, 202637 min read

CMO: "Can Agencies Be Trusted?"

CMO: "Can Agencies Be Trusted"
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ID Comms #GetGoodAtMediaJul 04, 202633 min read

WPP IN A CORNER: Adidas Leaves. Execs Jailed. What Now?

WPP IN A CORNER: Adidas Leaves. Execs Jailed. What Now?
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Tom DenfordJun 19, 202639 min read

Publicis, Dentsu and the AI Red Ocean: What CMOs Must Know

Publicis, Dentsu and the AI Red Ocean: What CMOs Must Know
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ID Comms #GetGoodAtMediaJun 11, 20263 min read

Agency Pitches: Staffing, Fees & Commercial Proposals (Pitch Week Day 4)

Media pitches succeed or fail on commercial discipline. Day 4 of Pitch Week focused on ...
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ID Comms #GetGoodAtMediaJun 10, 20266 min read

Agency Pitches: RFIs, RFPs and Pitch Meetings (Pitch Week Day 3)

Why disciplined pitch management matters for advertisers A media agency pitch management ...
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ID Comms #GetGoodAtMediaJun 09, 20263 min read

Agency Pitches: Preparation, Evaluation & Scorecards (Pitch Week Day Two)

Agency Pitches: Preparation, Evaluation and Scorecards An agency pitch is won or lost ...
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