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Nadia Shchipitsyna

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Nadia is an enthusiastic marketing professional, specialising in integrated media and marketing communications. Her core skill is her expertise in the detailed planning and structuring of projects to ensure delivery and completion on every part, on time and on budget.

Blog Post by Nadia Shchipitsyna

Nadia ShchipitsynaMay 11, 20211 min read

Join ID Comms and The Hershey Company at the ANA Financial Management Conference 2021

The annual ANA Advertising Financial Management Conference is one of the ANA's most ...
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Nadia ShchipitsynaMar 26, 20212 min read

Too Flat Or Too Tall?

Media directors can be pigeon-holed into one of two types, pancakes and tent poles. Both ...
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Nadia ShchipitsynaMar 01, 20211 min read

"Show me the money, ROBOT!"

How will marketers embrace further automation in media planning? Do they acquire the tech ...
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Nadia ShchipitsynaFeb 23, 2021< 1 min read

"I Plan Media Better Than Human" Says Robot

RIP the media planner? When the machine can optimize $100 million media plans in a ...
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Nadia ShchipitsynaFeb 16, 2021< 1 min read

The Race To The Bottom Is Over. So Who Won?

On this week's #MediaSnack LIVE we share findings from recent research which MAYBE is ...
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Nadia ShchipitsynaFeb 08, 20212 min read

Media Agency Contracts That Last

Transparent and fair terms will build the trust required to establish a long-term ...
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Nadia ShchipitsynaFeb 02, 20211 min read

Industry Preview: What Do Brands Really Want?

Industry Preview is a special, limited-run audio series, featuring interviews with key ...
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Nadia ShchipitsynaFeb 02, 2021< 1 min read

The Media Director’s 5-point Checklist For 2021

On this episode of #MediaSnack we discuss the BIG opportunity for ambitious media and ...
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Nadia ShchipitsynaJan 25, 2021< 1 min read

"Tone Deaf"...Why Nobody Is Going To Cannes

On this week's #MediaSnack LIVE we discuss the challenges faced by the marketing and ...
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