Data Transparency Spearheads Global Media Rethink
In a recent interview with CMO.com ID Comms Chief Strategy Officer talks data ...
How To Run (And Not Run) Media Agency Review
ID Comms was invited to address the World Federation of Advertisers (WFA) at a meeting of ...
2015 ANA Advertising Financial Management Conference - A Consultant's View
In the context of continued rumblings in U.S. over media rebates and advertiser demands ...
U.S Rebates: Stock Price Trumps Advertisers
The media rebate scandal has been brewing in the U.S. for a long time but only now is it ...
Marketing's Missing Metrics
With more channels, more data but fewer answers, why aren't the research and marketing ...
Should Marketers Ever Fully Trust Their Media Agencies?
Marketing services appeared to be largely immune from corporate financial scandals in ...
Breaking Down The Fear Factor For Programmatic
It is time that marketers develop a stronger understanding of the medium that is going to ...
Why Change Is Needed
In the final part of his series on the Re-Invention of Media, Tom Denford takes a look at ...
Value Not Price
In part 3 of his series on the re-invention of media, Tom Denford explains that agency ...
