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ID Comms Perspective

The latest news from ID Comms together with regular media industry insights and updates.
Tom DenfordJul 27, 20153 min read

The Six (And Only Six) Reasons To Call A Media Pitch In 2015

2015 could be remembered as the summer of mega pitches. In May, P&G announced a ...
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Tom DenfordFeb 16, 20155 min read

Consistency Is Key In Multi-Market Media Agency Pitches

Agencies who invest in central business development resource are able to improve ...
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Tom DenfordDec 08, 20143 min read

How To Improve Your Pitch In 2015

After another year of hefty account reviews, Tom Denford, Joint Chief Executive of ID ...
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Tom DenfordDec 01, 20143 min read

Toby Shaw Of Celebrity Cruises: The Inside Story Of A (£5M) Media Pitch

Toby Shaw, Director of Marketing and PR at Celebrity Cruises shares his experience of ...
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Tom DenfordMay 12, 201410 min read

#POG Merger: A Conscious Uncoupling

The Publicis Omnicom Groupe merger is over. Nearly a year after the original announcement ...
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Matt GillFeb 17, 20145 min read

Pitches: Where Agencies Get It Right And Where They Get It Wrong

Agencies are working hard but are still making some silly mistakes in the heat of battle ...
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Tom DenfordDec 07, 20134 min read

Behind The Scenes Of The World's Most Complex Media Pitch

Good Pitch week 2014: To an assembled audience of marketers and agency leaders at the ...
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Tom DenfordOct 18, 20133 min read

Required: Constant Vigilance In Media Management

Too many mid-sized advertisers are failing to keep an on-going eye on their agency ...
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Tom DenfordSep 15, 20135 min read

How To Run (And Not Run) Media Agency Pitch 2.0

This week ID Comms was invited to address the World Federation of Advertisers (WFA) at a ...
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