ID Comms in the News: Pitch Week

 ID Comms Opens Up the Pitch Playbook

At ID Comms, we know that agency reviews can be a major challenge for mid-market brands. As Richard Whitman recently highlighted in his MediaPost article covering our upcoming initiatives, corporate budgets are tightening while agency ecosystems grow increasingly complex. To help address this, we are hosting our first ever Pitch Week from June 8 to June 12.

During this five-day workshop, we will pack five hours of our core consulting methodologies, evaluation scorecards, and strategic insights into a comprehensive curriculum. While our primary focus is on media pitches, the foundational principles you will learn apply across all agency types.

In Whitman's piece, our CEO Tom Denford explained the motivation behind this move perfectly: "We are opening our playbook." Tom also shared with MediaPost that we plan to run these sessions regularly throughout the year, "especially in September and October, which is usually the big pitch planning window in our experience." By sharing our expertise, we are delivering direct value to professionals on both the brand and agency sides.

Tom will be joined by ID Comms executives Yasmena Depko and Michael Gray to lead the discussions. To ensure a highly focused environment, each daily session is capped at 50 attendees.

Our daily sessions will cover the following topics:

• Pitch Planning and Internal Stakeholder Alignment
• Agency Shortlisting and Modern RFI Scoring Metrics
• Designing the Brand Brief and Chemistry Evaluation
• Commercial Briefing, Fee Structures, and Auditing
• Final Decision Architecture and Modern Onboarding

Join us to gain the tools you need to build stronger, more effective relationships between advertisers and agencies. Sign up today to secure your spot: https://www.idcomms.com/pitchweek

Read the full article here.