ID Comms Perspective

The latest news from ID Comms together with regular media industry insights and updates.

Tom DenfordJun 08, 20234 min read

Better Media Investments

Brands Deserve Better Media A weekly column from @tomjdenford

Tom DenfordJun 02, 20234 min read

Celebrate Better

Brands Deserve Better Media A weekly column from @tomjdenford

Tom DenfordMay 25, 20235 min read

Media Capabilities: Adapting to Change

Brands Deserve Better Media A weekly column from @tomjdenford

Tom DenfordMay 18, 20234 min read

Media Capabilities: More Moving In-House

Brands Deserve Better Media A weekly column from @tomjdenford

Tom DenfordMay 11, 20236 min read

"We didn't trust them, they didn't trust us."

Brands Deserve Better Media A weekly column from @tomjdenford

Tom DenfordApr 27, 20234 min read

Why Are Media Investments Becoming Less Effective?

Brands Deserve Better Media A weekly column from @tomjdenford

Tom DenfordApr 20, 20234 min read

Cheap is Good, but Good is Better

Brands Deserve Better Media A weekly column from @tomjdenford

Tom DenfordApr 13, 20231 min read

All Eyes Are on Marketing Procurement

Brands Deserve Better Media A weekly column from @tomjdenford

Tom DenfordMar 30, 20233 min read

Who Wins the 'Better Media' Award for 2023?

Brands Deserve Better Media A weekly column from @tomjdenford

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