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ID Comms Perspective

The latest news from ID Comms together with regular media industry insights and updates.
ID CommsMay 13, 20223 min read

How Should You Manage Incumbent Agencies in a Pitch?

Scroll down to watch #MediaSnack or click here to access over 200 helpful episodes. ...
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ID CommsMay 12, 20222 min read

2022 Global Media Talent Report: Results and Analysis

Talent is top of the agenda in 2022 and rightly so. The pandemic has pushed the issue ...
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ID CommsMay 03, 2022< 1 min read

ID Comms In the News: Burger King Announces Results of Media and Creative Pitches

Burger King and its parent Restaurant Brands International announced the results of the ...
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Suzie RaflaApr 14, 20225 min read

What Drives Advantage in Programmatic?

Programmatic media planning and buying is a different beast to traditional media planning ...
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Suzie RaflaApr 07, 20221 min read

Why Programmatic Media Management Needs a Playbook

Programmatic buying is a fast-evolving ecosystem, with new technology features and ...
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ID CommsMar 30, 20222 min read

The 4 Most Important Questions in Any Pitch

Scroll down to watch #MediaSnack or click here to access over 200 helpful episodes. If ...
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Suzie RaflaMar 14, 20227 min read

Every $ Accountable: The Dos and Don’ts of Programmatic KPI Setting

According to eMarketer, US programmatic display ad spend will increase 16% in 2022, and ...
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ID CommsMar 08, 20222 min read

Can Programmatic Spend Be Audited?

Scroll down to watch #MediaSnack or click here to access over 200 helpful episodes. ...
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Mark AndrewsMar 03, 20223 min read

Hands On Pitches

Programmatic changes everything about media, including the way agencies pitch. Mark ...
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