$3BN GM Global Media Review: Cost-Cutting Or Cost-Management
You’ll no doubt have found it hard to miss the news that this week General Motors ...
The Problem With Agency Commission
Most agencies are still being paid by commission. Here’s why that’s a rotten idea.
The Coolest Domain In The World
To a modern business, its URL (uniform resource locator, essentially its address online) ...
Making Media Neutrality Possible. And Accountable.
With so many media choices available to clients, they need to know that they are getting ...
Agency Remuneration - The Key To Just About Everything...
Good media performance is no longer just about media discounts. Media pricing is now so ...
'Social Media' Will Soon Cease To Exist
I’ve always struggled with the idea of social media. What we all call social media (as ...
The Story So Far...
David and I launched the company in April 2009 after leaving Aegis Media in London ...
