Will HP'S Headcount Cull Change The Way It Does Marketing?
You can stem the blood loss but can you still run a marathon tomorrow?
The Guide To Agency Remuneration
A couple of years ago we wrote a short little yellow book about agency remuneration. We ...
Rebate Wars Episode IV: A New Hope
Are rebates going to become this years hot topic? We hope so but Darth Vader may have ...
So, What's Wrong With A Bonus Culture In Agencies?
How incentive is the lifeblood of success, especially in the marketing business.
Luck Or Judgement: Surfing The Incessant Waves Of New Business
Why do agencies seem to go through peaks and troughs of winning and losing business? I ...
Is 2012 The Right Time To Pitch Your Business?
If I was a marketer I would be glad I waited out the (last) recession to review my media ...
It Is No Longer About Costs. It Is About Costs.
Are agency rosters getting harder to manage or easier?
2012, New Business And The Shape Of My Jacuzzi
This month we've seen what some are calling the beginning of a double dip recession, ...
The 5 New Rules For The Client / Agency Relationship
It has perhaps never been more important for clients to consider re-evaluating their ...
