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ID Comms Perspective

The latest news from ID Comms together with regular media industry insights and updates.
Tom DenfordSep 05, 20164 min read

What Exactly Is Media Auditing?

The term media auditing is confusing, ask three different people and you'll get three ...
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Tom DenfordSep 05, 20163 min read

Media Transparency In The Real World

Now that the dust has settled after the explosive ANA Media Transparency Report, ...
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Nadia ShchipitsynaAug 26, 20161 min read

#MediaSnack Ep. 40: What Does A Chief Media Officer Really Do?

On this episode of #MediaSnack we meet with Pete Mitchell who is amongst the world’s most ...
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Nadia ShchipitsynaAug 19, 20161 min read

#MediaSnack Ep. 39: How To Win A $3bn Client

We start this weeks episode with news that Tom was included in a new documentary film, ...
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David IndoAug 15, 20163 min read

Where Are The CMOs (Chief Media Officers)?

Right now I suspect that media recruiters are very busy. The ANA has decreed that every ...
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Nadia ShchipitsynaAug 12, 20161 min read

#MediaSnack Ep. 38: Because She's Worth It... £100 million

On this episode of #MediaSnack David Indo is joined by Gayle Noah, Media Director for ...
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Nadia ShchipitsynaAug 04, 20162 min read

#MediaSnack Ep. 37: Is This The Biggest Media Issue?

On this episode of #MediaSnack we consider if identifying, organising and motivating the ...
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Nadia ShchipitsynaAug 03, 201615 min read

#MediaSnack - July 2016

Each week we will give you a tasty, bite size tour of some of the most interesting ...
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Tom DenfordJul 28, 20162 min read

Advertisers Dropped The Ball On Media

A year ago, the US was still in denial. Many advertisers did not believe that media ...
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