#MediaSnack - March 2016
#MediaSnack Ep. 14: Agency Confessions, Geico “Fast-Forward", Havas 2015 Results. On ...
Rebate Transparency Is Central To Building Trust
If you’ve ever wondered what it’s like to be (gently) interrogated, then I can tell you ...
Independents’ Day Is Approaching
The big media agency networks tend to dominate everything. From the buying of media ...
#MediaSnack - February 2016
#MediaSnack Ep. 10: 4A’s Guidelines, Sony pitch results, Facebook’s Q4 results On ...
ID Comms Analysis: Superbowl 50 Advertising Performance
The glitter has settled after a dramatic Super Bowl 50 with saw the Denver Broncos ...
Why The 4As Media Guidelines Are Missing The Point
Nine months ago, I spent 45 minutes staring at the side of Irwin Gotlieb’s perfectly ...
#MediaSnack - January 2016
In 6th episode of #MediaSnack you’ll be delighted to know that we discuss absolutely ...
Eight Ad Fraud Predictions Nobody In Adtech Wants To Make - Part 2
By Mikko Kotila If you have not read the first part of this article, or want to know why ...
Eight Ad Fraud Predictions Nobody In Adtech Wants To Make - Part 1
By Mikko Kotila
