Nadia Shchipitsyna
Can CMOs save the media industry?
CMOs are the last hope of the media industry but they need to get the rest of the C-Suite ...
Your new job description: Media Director
Media Directors need to change their role if they want to move beyond fire-fighting. Here ...
Marketers Who Monitor Matter
Media Sustainability Marketers’ Responsibility For Global Media Long Term Health
When it comes to talking and acting on sustainability, we are missing a vital topic area: ...
How To Be An Effective Global Media Director In 2019
The role of the media director has changed hugely in recent years, demanding more ...
#MediaSnack Meets: Shailin Dhar, Method Media Intelligence
What exactly is Ad Fraud, how big a problem is it, how does it happen and what can ...
#MediaSnack Meets: Jeremy King, Festival of Media
What does it take to put on a global media conference? How do you keep on top of global ...
Get ready for conflict
As holding groups consolidate their agency brands, advertisers need to think through ...
#MediaSnack Meets: Gemma Greaves, The Marketing Society
The most important thing for successful marketers to grow is by being BRAVE, says Gemma ...