Does Cost Obsession Stifle Creativity? CMOs Speak.
Here's a video from WFA from the Global Marketer Week which ID Comms attended in Belgium ...
The End Of Agency/Vendor Conflict
Agencies and employees may be forced to declare commercial interests in media vendor ...
The End Of Marketing Procurement: SRM
Repeat after me...
Digital Trading: An Independent View
Yesterday I read two excellent articles that are worth bringing to your attention, ...
Good News. Planners Will Save Agencies From Oblivion.
The value adding opportunity of a media agency will be primarily in its planning product.
Procurement Are Crossing The Media Value Divide
The world of procurement, their role in marketing and how to work with procurement ...
Media Procurement Leaders Are Not Evil Zombies. Fact.
Despite what you might have heard. Procurement leaders are not Evil Zombies.
Are We Entering A Digital Acquisition Frenzy?
Let’s start with a massive congratulation to the likes of AKQA, LBi and Fortune Cookie ...
The Great Rebate Debate (Via ANA And AdAge)
In July the Association of National Advertisers (ANA) published findings of a study on ...
