The Value Of Good Client Behaviour
In a new four-part series examining how brand behaviour impacts on media value, David ...
Media Tradings' Own Libor Scandal Is Coming
There are uncanny parallels between the Libor scandal and the way media is traded today. ...
Procurecon Marketing London: An Observer's View
On June 10-11 in London, ProcureCon held their first session in Europe dedicated to the ...
HSBC Bring Their Media A Little Closer To Home
The dust has now settled a little on the knockout headlines of last week regarding HSBC's ...
5 Things Marketers Should Take From #Shicklegate
A consideration of what marketers can gain from this week's embarrassing agency leaks.
