Tom Denford
The Week That Changed Media Forever
For the second time in a month P&G’s marketing chief Marc Pritchard has called on ...
Change Metrics To Change Media
If media is to change in 2017 then the way it’s assessed also needs to change. That means ...
Advertisers Are Failing To Lead On Media
Media is viewed as a complex headache by advertisers who are failing to provide ...
Why The ANA Media Conference In 2017 Will Be Bigger Than Ever
A glance at the agenda for the 2017 #ANAMedia Conference reveals its 'All Killer, No ...
P&G Rewrites The Rules Of Digital Marketing
The world’s biggest advertiser is seeking to trigger massive change in the digital buying ...
Will Agencies Save Media Planning From Oblivion?
Media agencies will need to meet the demands of clients for greater transparency if they ...
Delivering Media Change In 2017
Media will not want to repeat 2016, a year when its reputation was dragged through the ...
Your Media Word Of 2017: “Change”
As Sam Cooke said: “Its been a long time coming but I know, a change gonna come.”
Media Audits Are Part Of Life For European Marketers
After loyally trusted their media agencies for decades, U.S. marketers are far behind ...