Tom Denford
We Don't Need Brand Safety, We Need Brand Care
Right now, many marketers may be asking themselves – and their agencies – why their brand ...
How To Be As Smart As P&G
Not everyone has billions of ad dollars with which to drive change across the digital ...
Marc Pritchard’s Call To Action On Media Transparency
The winds of change were blowing hot in Orlando as the world’s most influential marketer ...
The Week That Changed Media Forever
For the second time in a month P&G’s marketing chief Marc Pritchard has called on ...
Change Metrics To Change Media
If media is to change in 2017 then the way it’s assessed also needs to change. That means ...
Advertisers Are Failing To Lead On Media
Media is viewed as a complex headache by advertisers who are failing to provide ...
Why The ANA Media Conference In 2017 Will Be Bigger Than Ever
A glance at the agenda for the 2017 #ANAMedia Conference reveals its 'All Killer, No ...
P&G Rewrites The Rules Of Digital Marketing
The world’s biggest advertiser is seeking to trigger massive change in the digital buying ...
Will Agencies Save Media Planning From Oblivion?
Media agencies will need to meet the demands of clients for greater transparency if they ...