Tom Denford

Tom Denford is one of the world’s most trusted advisors to senior marketing and procurement leaders on navigating media and digital transformation. With 20 years’ experience in the marketing industry, which covers senior global roles in creative and media agencies, Tom co-founded ID Comms in 2009, with ambition for the company to be the world experts in maximising media value and performance.

Blog Post by Tom Denford

Tom DenfordOct 26, 20234 min read

Quiz Time! How good ARE you at programmatic?

Brands Deserve Better Media A weekly column from @tomjdenford

Tom DenfordOct 12, 20235 min read

Pitching in a Programmatic World - Part 2

Brands Deserve Better Media A weekly column from @tomjdenford

Tom DenfordSep 28, 20233 min read

Pitching in a Programmatic World

Brands Deserve Better Media A weekly column from @tomjdenford

Tom DenfordSep 21, 20235 min read

What's inside the programmatic black box?

Brands Deserve Better Media A weekly column from @tomjdenford

Tom DenfordSep 14, 20233 min read

"Whoever holds the gold makes the rules."

Brands Deserve Better Media A weekly column from @tomjdenford

Tom DenfordSep 07, 20235 min read

Opening the Black Box of Programmatic

Brands Deserve Better Media A weekly column from @tomjdenford

Tom DenfordAug 24, 20234 min read

The (Actual) Future of Programmatic

Brands Deserve Better Media A weekly column from @tomjdenford

Tom DenfordJul 27, 20234 min read

No Surprise, Programmatic is Still a Mess

Brands Deserve Better Media A weekly column from @tomjdenford

Tom DenfordJul 20, 20234 min read

"I wish all pitches were run like this."

Brands Deserve Better Media A weekly column from @tomjdenford

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