Tom Denford

Tom Denford is one of the world’s most trusted advisors to senior marketing and procurement leaders on navigating media and digital transformation. With 20 years’ experience in the marketing industry, which covers senior global roles in creative and media agencies, Tom co-founded ID Comms in 2009, with ambition for the company to be the world experts in maximising media value and performance.

Blog Post by Tom Denford

Tom DenfordApr 26, 20163 min read

ID Comms Media Transparency Panel, London 15 April 2016

Earlier this month, ID Comms assembled some of the world’s most influential media clients ...

Tom DenfordApr 11, 2016< 1 min read

Global Media Transparency Report

The 2016 Media Transparency Survey is the first in a series of seven ID Comms ...

Tom DenfordMar 29, 20162 min read

Rebate Transparency Is Central To Building Trust

If you’ve ever wondered what it’s like to be (gently) interrogated, then I can tell you ...

Tom DenfordMar 01, 20163 min read

Independents’ Day Is Approaching

The big media agency networks tend to dominate everything. From the buying of media ...

Tom DenfordFeb 11, 20163 min read

Why The 4As Media Guidelines Are Missing The Point

Nine months ago, I spent 45 minutes staring at the side of Irwin Gotlieb’s perfectly ...

Tom DenfordJan 12, 201610 min read

Eight Ad Fraud Predictions Nobody In Adtech Wants To Make - Part 2

By Mikko Kotila If you have not read the first part of this article, or want to know why ...

Tom DenfordJan 12, 20168 min read

Eight Ad Fraud Predictions Nobody In Adtech Wants To Make - Part 1

By Mikko Kotila

Tom DenfordDec 16, 20154 min read

Driving Media Value Within A Decentralized Company Structure

The pros and cons of reducing central control are not always simple to work out. Claus ...

Tom DenfordDec 04, 20155 min read

Good Marketing Needs Good Procurement Support

Listen carefully… do you hear the faint sound of victorious agencies cheering? Around the ...

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