Tom Denford
John Billett: Agencies have become the Media Owners
This week, John Billett, Chairman of ID Comms, issues a strong warning to global ...
How The ANA Rebate/Financial Probe Can Be Most Effective
The ANA’s commitment to tackle ongoing questions over media rebate transparency and ...
How US Action On Media Transparency Will Hit The UK
The Association of National Advertisers in the US has appointed a private firm to ...
Data Transparency Spearheads Global Media Rethink
In a recent interview with CMO.com ID Comms Chief Strategy Officer talks data ...
Season Of The Pitch: You Can't Win Everything So Don't Try To
We are in the middle of the biggest media agency pitch season in recent memory. Halfway ...
The Six (And Only Six) Reasons To Call A Media Pitch In 2015
2015 could be remembered as the summer of mega pitches. In May, P&G announced a ...
2015 ANA Advertising Financial Management Conference - A Consultant's View
In the context of continued rumblings in U.S. over media rebates and advertiser demands ...
U.S Rebates: Stock Price Trumps Advertisers
The media rebate scandal has been brewing in the U.S. for a long time but only now is it ...
Clients May Be Shooting Themselves In The Foot With Demands For Extended Payment Terms
Right now that clause concerns payment terms. More and more clients are demanding that ...