Tom Denford
Advertisers Dropped The Ball On Media
A year ago, the US was still in denial. Many advertisers did not believe that media ...
ANA Media Transparency Guidelines
The Association of National Advertisers (ANA - the US marketing trade body) recently ...
It's Time To Rip Up The Media Agency Model
The media agency business model is under scrutiny like never before. The Association of ...
"Post-K2" A Manifesto For Media Change
ID Comms identifies six steps for brands to take control of media ID Comms has responded ...
ID Comms Perspective: The ANA's US Rebate Report Is #rebategate
What happened?: On Tuesday 7th June, the marketing trade body in the US, the Association ...
Media Transparency Workshop Webinar
Exclusive workshop webinar for Marketing and Procurement leaders on the important topic ...
Four Days In Florida: A View From The ANA Advertising Financial Management Conference
The ANA’s annual gathering of 700 marketing procurement leaders is the largest such event ...
ID Comms Media Transparency Webinar
This webinar is the first in a series of ID Comms webinars exploring the 7Ts - these are ...
A Contract For Trust
For the first time in a decade, ISBA, the UK trade body that is the equivalent of the ANA ...