Tom Denford
6 Reasons Brands Will Call A Media Agency Pitch In 2017
This year has been a relatively quiet one for global media agencies. Relative to the ...
What Exactly Is Media Auditing?
The term media auditing is confusing, ask three different people and you'll get three ...
Media Transparency In The Real World
Now that the dust has settled after the explosive ANA Media Transparency Report, ...
Advertisers Dropped The Ball On Media
A year ago, the US was still in denial. Many advertisers did not believe that media ...
ANA Media Transparency Guidelines
The Association of National Advertisers (ANA - the US marketing trade body) recently ...
It's Time To Rip Up The Media Agency Model
The media agency business model is under scrutiny like never before. The Association of ...
"Post-K2" A Manifesto For Media Change
ID Comms identifies six steps for brands to take control of media ID Comms has responded ...
ID Comms Perspective: The ANA's US Rebate Report Is #rebategate
What happened?: On Tuesday 7th June, the marketing trade body in the US, the Association ...
Media Transparency Workshop Webinar
Exclusive workshop webinar for Marketing and Procurement leaders on the important topic ...