Tom Denford

Tom Denford is one of the world’s most trusted advisors to senior marketing and procurement leaders on navigating media and digital transformation. With 20 years’ experience in the marketing industry, which covers senior global roles in creative and media agencies, Tom co-founded ID Comms in 2009, with ambition for the company to be the world experts in maximising media value and performance.

Blog Post by Tom Denford

Tom DenfordJul 13, 20182 min read

ID Comms Expands US Operations

ID Comms is delighted to announce the expansion of its US operations and begins hiring ...

Tom DenfordJul 03, 20181 min read

Chart Topping Charter

The new WFA Global Media Charter is good news for the industry and not just for its ...

Tom DenfordJun 22, 20182 min read

Sharing The Blame

Advertisers are increasingly self-critical when it comes to getting their agency roster ...

Tom DenfordJun 20, 20182 min read

A Look To The Future

Accenture has finally unveiled its media buying plans. Tom Denford asks if it’s likely to ...

Tom DenfordJun 08, 20181 min read

Sorrell’s Back

Speed we are often told is the hallmark of our current age. And it seems no one has ...

Tom DenfordMay 21, 20182 min read

The New WPP Playbook

What would a radical revamp of WPP look like? Tom Denford reimagines the world’s biggest ...

Tom DenfordMay 07, 20183 min read

Agencies Face A Five-Year Slog

Agencies have lost sight of what advertisers want and it’s likely to take half a decade ...

Tom DenfordMar 12, 20183 min read

How To Write An Action Plan For Media in 2018

As more advertisers announce they are "taking back control" of media decision making, we ...

Tom DenfordMar 12, 20182 min read

Advertisers Need To Get Hands-On With Media

Advertisers are having to rethink the way they invest in paid media and take greater ...

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