Tom Denford

Tom Denford is one of the world’s most trusted advisors to senior marketing and procurement leaders on navigating media and digital transformation. With 20 years’ experience in the marketing industry, which covers senior global roles in creative and media agencies, Tom co-founded ID Comms in 2009, with ambition for the company to be the world experts in maximising media value and performance.

Blog Post by Tom Denford

Tom DenfordFeb 02, 20233 min read

"Hope and fear cannot occupy the same space. Invite one to stay."

Brands Deserve Better Media A weekly column from @tomjdenford

Tom DenfordJan 26, 20232 min read

For Collective Action, First Collective Understanding

Brands Deserve Better Media A weekly column from @tomjdenford

Tom DenfordJan 24, 20232 min read

Reminder: We Are All in Service of Brands

Brands Deserve Better Media A weekly column from @tomjdenford

Tom DenfordMay 16, 20221 min read

Seven Reasons To Call A Media Agency Pitch

There are typically only seven reasons for launching a media pitch and you need to ...

Tom DenfordSep 29, 20201 min read

ID Comms sponsors ANA's Advertising Financial Management conference

ID Comms Assurance is proud to sponsor the Association of National Advertisers' annual ...

Tom DenfordSep 23, 20203 min read

T-Mobile partners with ID Comms for US agency pitch

ID Comms is delighted to be appointed by T-Mobile as lead consultant on a review of media ...

Tom DenfordApr 21, 20203 min read

Pitching in a pandemic

New business is the lifeblood of the agency world so how can advertisers make them work ...

Tom DenfordApr 02, 2020< 1 min read

ID Comms issues guidelines for advertisers during Covid-19

This policy is designed to help advertisers who are in the middle of an agency pitch or ...

Tom DenfordMar 27, 2020< 1 min read

ID Comms team can order any books they like, to read at home during Covid-19

Worried your brain might turn into mashed-potato in isolation? Fed up of staring at the ...

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