Tom Denford
Pitching in a pandemic
New business is the lifeblood of the agency world so how can advertisers make them work ...
ID Comms issues guidelines for advertisers during Covid-19
This policy is designed to help advertisers who are in the middle of an agency pitch or ...
ID Comms team can order any books they like, to read at home during Covid-19
Worried your brain might turn into mashed-potato in isolation? Fed up of staring at the ...
12 Signs You've Planned A Good Media Agency Pitch
Launching a media agency pitch is a big undertaking. It is disruptive, distracting and ...
If you were in any doubt, Accenture is now an agency.
"As WPP refuses to participate in pitches run by Accenture, have they inadvertently ...
#MediaSnack Meets: Gerry D'Angelo, Procter & Gamble
How can you be an effective media director in a complex and fast-moving media industry? ...
5 takeaways from ANA Media Conference 2019
1. It was bigger and more 'global' than ever 2. A big focus on measuring outputs not ...
#MediaSnack Meets: Dr. Augustine Fou, Ad Fraud Researcher
Everything you wanted to know about ad fraud but didn't know who to ask or even what to ...
Three Resolutions For Advertisers Ahead Of Their Next Media Pitch
Pitches are a huge effort for both marketers and agencies--here's how to get the most out ...