
Tom Denford is one of the world’s most trusted advisors to senior marketing and procurement leaders on navigating media and digital transformation.
With 20 years’ experience in the marketing industry, which covers senior global roles in creative and media agencies, Tom co-founded ID Comms in 2009, with ambition for the company to be the world experts in maximising media value and performance.
Blog Post by Tom Denford
Tom DenfordJan 03, 20202 min read
12 Signs You've Planned A Good Media Agency Pitch
Launching a media agency pitch is a big undertaking. It is disruptive, distracting and ...
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Tom DenfordJul 30, 20194 min read
If you were in any doubt, Accenture is now an agency.
"As WPP refuses to participate in pitches run by Accenture, have they inadvertently ...
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Tom DenfordMay 13, 20191 min read
#MediaSnack Meets: Gerry D'Angelo, Procter & Gamble
How can you be an effective media director in a complex and fast-moving media industry? ...
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Tom DenfordApr 24, 20194 min read
5 takeaways from ANA Media Conference 2019
1. It was bigger and more 'global' than ever 2. A big focus on measuring outputs not ...
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Tom DenfordFeb 28, 2019< 1 min read
#MediaSnack Meets: Dr. Augustine Fou, Ad Fraud Researcher
Everything you wanted to know about ad fraud but didn't know who to ask or even what to ...
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Tom DenfordJan 08, 20193 min read
Three Resolutions For Advertisers Ahead Of Their Next Media Pitch
Pitches are a huge effort for both marketers and agencies--here's how to get the most out ...
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Tom DenfordSep 14, 20182 min read
Resign Ford To Reset WPP
It’s a radical suggestion but is it time for WPP to resign Ford? You could ask why on ...
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Tom DenfordJul 13, 20182 min read
ID Comms Expands US Operations
ID Comms is delighted to announce the expansion of its US operations and begins hiring ...
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Tom DenfordJul 03, 20181 min read
Chart Topping Charter
The new WFA Global Media Charter is good news for the industry and not just for its ...
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