Tom Denford is one of the world’s most trusted advisors to senior marketing and procurement leaders on navigating media and digital transformation.
With 20 years’ experience in the marketing industry, which covers senior global roles in creative and media agencies, Tom co-founded ID Comms in 2009, with ambition for the company to be the world experts in maximising media value and performance.
Blog Post by Tom Denford
Tom DenfordJan 27, 20173 min read
Delivering Media Change In 2017
Media will not want to repeat 2016, a year when its reputation was dragged through the ...
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Tom DenfordJan 13, 20174 min read
Your Media Word Of 2017: “Change”
As Sam Cooke said: “Its been a long time coming but I know, a change gonna come.”
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Tom DenfordJan 09, 20173 min read
Media Audits Are Part Of Life For European Marketers
After loyally trusted their media agencies for decades, U.S. marketers are far behind ...
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Tom DenfordJan 04, 20173 min read
Media For The Power Of Good
On this episode of #MediaSnack we consider what a challenging year its been for the ...
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Tom DenfordDec 12, 20164 min read
Why It's Time To Fall In Love With Your TV Buyer
TV buyers are no longer glamorous but the job they do remains critically important for ...
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Tom DenfordNov 14, 20163 min read
Advertisers And Agencies Agree On Need for CMOs
Marketers from some of the world's leading brands discussed contrasting views on the need ...
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Tom DenfordNov 08, 20164 min read
Brands Failing To Provide Quality Training In Media Skills
Despite rapid change in the media landscape, lack of training means marketers are ...
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Tom DenfordOct 10, 20163 min read
It's Time For A Changing Of The Guard At Media Agencies
A new generation of media agency leaders will have to fight to retain status as the ...
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Tom DenfordSep 19, 20163 min read
ID Comms Announces Global CSR Partnership With Population Media Center
ID Comms, the global media management consultancy, has announced a global partnership ...
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