Tom Denford

Tom Denford is one of the world’s most trusted advisors to senior marketing and procurement leaders on navigating media and digital transformation. With 20 years’ experience in the marketing industry, which covers senior global roles in creative and media agencies, Tom co-founded ID Comms in 2009, with ambition for the company to be the world experts in maximising media value and performance.

Blog Post by Tom Denford

Tom DenfordApr 10, 202630 min read

3 Ways to #GetGoodAtMedia in 2026

Get Good at Media: 3 Steps CMOs Must Own

Tom DenfordMar 27, 202644 min read

Media Transparency After The Trade Desk Audits

Media Transparency After The Trade Desk Audits The ID Comms Breakdown The current Trade ...

Tom DenfordMar 20, 202635 min read

Publicis vs The Trade Desk: What CMOs Must Do Now

Publicis vs The Trade Desk: What CMOs Must Do Now

Tom DenfordMar 13, 202640 min read

Stagwell, Omnicom and a World on Edge: What CMOs Must Do Now

Stagwell, Omnicom and a World on Edge: What CMOs Must Do Now CMOs face agency upheaval ...

Tom DenfordMar 06, 20268 min read

Red Ocean Agencies & WPP Open: A CMO Survival Playbook

WPP Open and red ocean agencies are reshaping media. Here is how CMOs and procurement ...

Tom DenfordMar 01, 20267 min read

3 Things Marketers Must Do After the WPP Disclosures

Media agencies are restructuring at speed, but the commercial logic behind those moves is ...

Tom DenfordFeb 18, 20262 min read

Beyond the Black Box: Why the Information Asymmetry of 2023 is Today’s Confidence Crisis

In late 2023, I wrote a post about a concept that was haunting the programmatic supply ...

Tom DenfordFeb 04, 20262 min read

Beyond the Audit: Why Media Governance is the Transparency Priority for 2026

In the early 2020s, the conversation around media transparency was dominated by ...

Tom DenfordJan 28, 20262 min read

Is Your Agency Future-Proof? Why 2026 Demands a New Standard of Capability

Is Your Agency Future-Proof? Why 2026 Demands a New Standard of Capability

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