Tom Denford
Beyond the Audit: Why Media Governance is the Transparency Priority for 2026
In the early 2020s, the conversation around media transparency was dominated by ...
Is Your Agency Future-Proof? Why 2026 Demands a New Standard of Capability
Is Your Agency Future-Proof? Why 2026 Demands a New Standard of Capability
A Confidence Gap: Why Media Leaders Are Guessing in a Data-Rich World
We are currently living through a paradox in the advertising industry. Marketing and ...
The Media Spend Benchmark: The Single Metric That Changes Everything
The Fog of War in Digital Media If you're a marketing or procurement leader, you know the ...
Agency Red Ocean: The Future of Agencies and the Race for Survival by 2030
The agency landscape will change more in the next 5 years than in the last 25. Driven by ...
The New Vibe: Cannes 2025 and the Evolving Landscape of Agency & AI
Stepping onto the Croisette for Cannes Lions 2025 was, as always, an experience of ...
The Media Merger Matrix: How Advertisers Can Turn Omnicom’s Disruption Into Opportunity
Any market disruption always creates new opportunities for those that can act decisively. ...
Three Media Trends to Watch in 2025
The advertising industry is entering a pivotal year in 2025, where change is not just ...
10 Tips For Building a Thriving Advertiser/Agency Partnership
Brands Deserve Better Media A column from @tomjdenford