
Tom Denford is one of the world’s most trusted advisors to senior marketing and procurement leaders on navigating media and digital transformation.
With 20 years’ experience in the marketing industry, which covers senior global roles in creative and media agencies, Tom co-founded ID Comms in 2009, with ambition for the company to be the world experts in maximising media value and performance.
Blog Post by Tom Denford
Tom DenfordSep 28, 2023 8:52:09 PM3 min read
Pitching in a Programmatic World
Brands Deserve Better Media A weekly column from @tomjdenford
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Tom DenfordSep 21, 2023 9:32:24 PM5 min read
What's inside the programmatic black box?
Brands Deserve Better Media A weekly column from @tomjdenford
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Tom DenfordSep 14, 2023 8:04:19 PM3 min read
"Whoever holds the gold makes the rules."
Brands Deserve Better Media A weekly column from @tomjdenford
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Tom DenfordSep 7, 2023 11:38:29 PM5 min read
Opening the Black Box of Programmatic
Brands Deserve Better Media A weekly column from @tomjdenford
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Tom DenfordAug 24, 2023 6:46:53 PM4 min read
The (Actual) Future of Programmatic
Brands Deserve Better Media A weekly column from @tomjdenford
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Tom DenfordJul 27, 2023 10:42:58 PM4 min read
No Surprise, Programmatic is Still a Mess
Brands Deserve Better Media A weekly column from @tomjdenford
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Tom DenfordJul 20, 2023 11:20:57 PM4 min read
"I wish all pitches were run like this."
Brands Deserve Better Media A weekly column from @tomjdenford
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Tom DenfordJun 29, 2023 6:31:41 PM4 min read
Pitching to Perfection
Brands Deserve Better Media A weekly column from @tomjdenford
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Tom DenfordJun 22, 2023 8:26:05 PM5 min read
Where are the customers' yachts?
Brands Deserve Better Media A weekly column from @tomjdenford
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