Tom Denford

Tom Denford is one of the world’s most trusted advisors to senior marketing and procurement leaders on navigating media and digital transformation. With 20 years’ experience in the marketing industry, which covers senior global roles in creative and media agencies, Tom co-founded ID Comms in 2009, with ambition for the company to be the world experts in maximising media value and performance.

Blog Post by Tom Denford

Tom Denford Mar 9, 2023 5:47:34 PM 4 min read

The 5 Ways You Need to be More Ethical in Media

Brands Deserve Better Media A weekly column from @tomjdenford

Tom Denford Mar 2, 2023 8:24:08 PM 5 min read

But how good ARE we at media?

Brands Deserve Better Media A weekly column from @tomjdenford

Tom Denford Feb 23, 2023 7:27:21 PM 5 min read

'Get the job done. Take care of your people.' - My 4 Big Themes of the 2023 ANA Media Conference

Brands Deserve Better Media A weekly column from @tomjdenford

Tom Denford Feb 16, 2023 7:35:24 PM 3 min read

Pressure on Margins = Pressure on Marketing

Brands Deserve Better Media A weekly column from @tomjdenford

Tom Denford Feb 9, 2023 9:12:05 PM 3 min read

5 Paths to 'Better Media' - For the Brands We Serve

Brands Deserve Better Media A weekly column from @tomjdenford

Tom Denford Feb 2, 2023 6:59:38 PM 2 min read

"Hope and fear cannot occupy the same space. Invite one to stay."

Brands Deserve Better Media A weekly column from @tomjdenford

Tom Denford Jan 26, 2023 8:09:39 PM 2 min read

For Collective Action, First Collective Understanding

Brands Deserve Better Media A weekly column from @tomjdenford

Tom Denford Jan 24, 2023 7:43:18 PM 2 min read

Reminder: We Are All in Service of Brands

Brands Deserve Better Media A weekly column from @tomjdenford

Tom Denford May 16, 2022 6:20:00 PM 1 min read

Seven Reasons To Call A Media Agency Pitch

There are typically only six reasons for launching a media pitch and you need to consider ...

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