Tom Denford

Tom Denford is one of the world’s most trusted advisors to senior marketing and procurement leaders on navigating media and digital transformation. With 20 years’ experience in the marketing industry, which covers senior global roles in creative and media agencies, Tom co-founded ID Comms in 2009, with ambition for the company to be the world experts in maximising media value and performance.

Blog Post by Tom Denford

Tom DenfordSep 28, 2023 8:52:09 PM3 min read

Pitching in a Programmatic World

Brands Deserve Better Media A weekly column from @tomjdenford

Tom DenfordSep 21, 2023 9:32:24 PM5 min read

What's inside the programmatic black box?

Brands Deserve Better Media A weekly column from @tomjdenford

Tom DenfordSep 14, 2023 8:04:19 PM3 min read

"Whoever holds the gold makes the rules."

Brands Deserve Better Media A weekly column from @tomjdenford

Tom DenfordSep 7, 2023 11:38:29 PM5 min read

Opening the Black Box of Programmatic

Brands Deserve Better Media A weekly column from @tomjdenford

Tom DenfordAug 24, 2023 6:46:53 PM4 min read

The (Actual) Future of Programmatic

Brands Deserve Better Media A weekly column from @tomjdenford

Tom DenfordJul 27, 2023 10:42:58 PM4 min read

No Surprise, Programmatic is Still a Mess

Brands Deserve Better Media A weekly column from @tomjdenford

Tom DenfordJul 20, 2023 11:20:57 PM4 min read

"I wish all pitches were run like this."

Brands Deserve Better Media A weekly column from @tomjdenford

Tom DenfordJun 29, 2023 6:31:41 PM4 min read

Pitching to Perfection

Brands Deserve Better Media A weekly column from @tomjdenford

Tom DenfordJun 22, 2023 8:26:05 PM5 min read

Where are the customers' yachts?

Brands Deserve Better Media A weekly column from @tomjdenford

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