
Tom Denford is one of the world’s most trusted advisors to senior marketing and procurement leaders on navigating media and digital transformation.
With 20 years’ experience in the marketing industry, which covers senior global roles in creative and media agencies, Tom co-founded ID Comms in 2009, with ambition for the company to be the world experts in maximising media value and performance.
Blog Post by Tom Denford
Tom DenfordJan 09, 20253 min read
Three Media Trends to Watch in 2025
The advertising industry is entering a pivotal year in 2025, where change is not just ...
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Tom DenfordJan 18, 20245 min read
10 Tips For Building a Thriving Advertiser/Agency Partnership
Brands Deserve Better Media A column from @tomjdenford
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Tom DenfordDec 14, 20232 min read
Programmatic Control: Addressing Information Asymmetry
Brands Deserve Better Media A weekly column from @tomjdenford
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Tom DenfordDec 07, 20234 min read
Programmatic Control: Unlocking $22 Billion
Brands Deserve Better Media A weekly column from @tomjdenford
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Tom DenfordNov 30, 20235 min read
Pitch Perfect: The 4 Killer Pitch Questions
Brands Deserve Better Media A weekly column from @tomjdenford
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Tom DenfordNov 16, 20235 min read
Pitch Perfect: Inspiring the Best Agencies to Compete
Brands Deserve Better Media A weekly column from @tomjdenford
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Tom DenfordNov 09, 20236 min read
Pitch Perfect: The Feedback Flywheel
Brands Deserve Better Media A weekly column from @tomjdenford
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Tom DenfordNov 02, 20235 min read
Pitch Perfect: A Race to the Top in Agency Selection
Brands Deserve Better Media A weekly column from @tomjdenford
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Tom DenfordOct 26, 20234 min read
Quiz Time! How good ARE you at programmatic?
Brands Deserve Better Media A weekly column from @tomjdenford
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