Tom Denford

Tom Denford is one of the world’s most trusted advisors to senior marketing and procurement leaders on navigating media and digital transformation. With 20 years’ experience in the marketing industry, which covers senior global roles in creative and media agencies, Tom co-founded ID Comms in 2009, with ambition for the company to be the world experts in maximising media value and performance.

Blog Post by Tom Denford

Tom DenfordJan 18, 20245 min read

10 Tips For Building a Thriving Advertiser/Agency Partnership

Brands Deserve Better Media A column from @tomjdenford

Tom DenfordDec 14, 20232 min read

Programmatic Control: Addressing Information Asymmetry

Brands Deserve Better Media A weekly column from @tomjdenford

Tom DenfordDec 07, 20234 min read

Programmatic Control: Unlocking $22 Billion

Brands Deserve Better Media A weekly column from @tomjdenford

Tom DenfordNov 30, 20235 min read

Pitch Perfect: The 4 Killer Pitch Questions

Brands Deserve Better Media A weekly column from @tomjdenford

Tom DenfordNov 16, 20235 min read

Pitch Perfect: Inspiring the Best Agencies to Compete

Brands Deserve Better Media A weekly column from @tomjdenford

Tom DenfordNov 09, 20236 min read

Pitch Perfect: The Feedback Flywheel

Brands Deserve Better Media A weekly column from @tomjdenford

Tom DenfordNov 02, 20235 min read

Pitch Perfect: A Race to the Top in Agency Selection

Brands Deserve Better Media A weekly column from @tomjdenford

Tom DenfordOct 26, 20234 min read

Quiz Time! How good ARE you at programmatic?

Brands Deserve Better Media A weekly column from @tomjdenford

Tom DenfordOct 12, 20235 min read

Pitching in a Programmatic World - Part 2

Brands Deserve Better Media A weekly column from @tomjdenford

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